Firsty raises €1.1M to faciliate cross-border mobile data usage

Founded by ex-Ayden product managers, Firsty changes the game for travelers, expats, and anyone seeking a reliable mobile experience on-the-go.
Firsty raises €1.1M to faciliate cross-border mobile data usage

Today, Amsterdam-based startup Firsty announced a Pre-Seed growth funding of €1.1 million.

 Firsty is on a mission to make mobile connectivity accessible for everyone, regardless of location.

Historically, consumers have been facing long-standing issues surrounding cross-border mobile data usage, often navigating through a maze of expensive data bundles, confusing international plans, and the hassle of switching (e)SIMs.

By offering a simple, global data connection through an easy-to-use app, Firsty is changing the game for travellers, expats, and anyone seeking a reliable mobile experience worldwide by offering a simple, global data connection through an easy-to-use app.

Ex-Adyen Technical Product Managers Vince Vissers and Gauthier Thierens founded the company.

Co-founder and CEO Vince Vissers shared: 

“Mobile connectivity is becoming necessary to human progress at a rapidly accelerating pace. 

However, when travelling across borders, people still need to find a way to avoid unexpectedly high roaming bills, endure a time-consuming search for local (e)SIMs or grapple with unclear and expiring data packages.

At Firsty, profits should not come from untransparent fees, but from satisfied users. By removing complexity in our offering and prioritising people over profits, we aspire to make global mobile connectivity accessible for all.”

According to co-founder and CPTO Gauthier Thierens: 

“Thanks to the flexibility of eSIM technology, consumers are no longer restricted to a single provider. Firsty customers effortlessly stay connected worldwide through our application, which automatically switches providers in the background without disrupting the customer. 

Firsty Free empowers our users to keep a lifeline of connectivity, through which they can stay in touch with their loved ones and enhance their data speed instantly without having to look for a WiFi hotspot.”

The funding is led by former senior executives at KPN, Marcel Smits and Godert Vinkesteijn, along with former head of marketing at Uber and N26, Patrick Stal.

Angel investor Marcel Smits shared: 

“Investing in Firsty’s platform is more than a strategic financial opportunity. It's the chance to support the next generation of mobile data connectivity from its infancy.

What excites me about Firsty is that its core mission signifies an unwavering commitment to put customer satisfaction at the top of its priority list."

The funding will be used to fully develop and launch Firsty’s product and drive its mission to make mobile data connectivity accessible to everyone across the globe.

The beta version of the Firsty app will be launched across Europe, the UK, Turkey, Switzerland, and the USA this month, with global coverage available throughout Q1 2024.

Lead image: Firsty co-founders Gauthier Thierens and Vince Vissers. Photo: uncredited.

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