Payment platform Purse acquires ReachFive for enhanced customer experience

The partnership aims to personalise the shopping experience and optimise transaction acceptance.
Payment platform Purse acquires ReachFive for enhanced customer experience

This week French payment orchestration company Purse announced its acquisition of customer identity and access management startup ReachFive. The financial specifics of the acquisition have not been disclosed. 

Purse has developed a payment platform used by over 80 international payment partners. The SaaS platform allows users to personalise, optimise, and manage the entire payment process from a single interface, maximise conversion, and guarantee optimal transaction acceptance.

ReachFive, founded in 2015, provides simplified and secure access to merchant services across multiple touchpoints. For example, customers can create a password-free customer account using a telephone number, e-mail address, or social networking account. 

Jérémy Dallois, CEO of ReachFive shared: 

"ReachFive offers various innovative services enabling consumers to control their online experience and identity.

Depending on their equipment, channel or habits, they can register via a social connector, log in using their biometric fingerprint, or navigate seamlessly across channels via Passkeys, which announces the end of passwords. 

Our partnership with Purse is a natural answer to our ambition to personalise the shopping experience.”

ReachFive retains its 40-strong team of CIAM experts, as well as its founder and CEO, Jérémy Dallois. Purse will set up a branch in ReachFive's offices in the heart of Paris and vice versa in Purse's offices in Lille.

"This is an important milestone for Purse. It confirms our shared obsession with delivering an optimal customer experience for purchase, which our joint customers will now be able to benefit from. Like its founder, the ReachFive teams are talented, and I look forward to sharing our growth with them," comments Rami Salem, CEO of Purse.

Lead image: Purse. Photo: uncredited. 

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