Pigment raises $145M Series D to enhance strategic decision-making in business

Pigment is a business forecasting platform that handles business strategy in real-time.
Pigment raises $145M Series D to enhance strategic decision-making in business

French business planning platform Pigment today announced a $145 million Series D funding round led by ICONIQ Growth. This brings the company's funding to over $396 million. 

Pigment is a business planning platform that helps organisations plan ahead and make better strategic decisions.

Customers such as Unilever, Merck, Klarna, PVH, Webhelp, Figma and Poshmark use Pigment daily to quickly get an accurate picture of their business, make better decisions, and focus more on executing strategy.

The funding follows a successful year for Pigment as the company tripled its annual recurring revenue and doubled its customer base globally. The number of enterprise customers using Pigment also tripled. 

In the past year, Pigment has strengthened its North American presence — the company’s largest market — following the opening of offices in New York and Toronto.

Notable product developments include generative AI capabilities to improve accessibility for all users and further adoption beyond the finance function. Today, over 90 per cent of Pigment customers use the platform across multiple departments, including finance, sales, HR, and supply chain.

ICONIQ Growth leads the funding which includes Sandberg Bernthal Venture Partners as well as several other existing investors including IVP, Meritech, Greenoaks, and Felix Capital.

According to Eléonore Crespo, co-CEO, Pigment:

“Our north star has always been to combine an exceptional product and customer experience, so that organisations can build the right plans and execute on them quickly. This funding puts us in an even stronger position to continue fulfilling this commitment. 

We’re incredibly proud of the trust and confidence our investors place in the entire Pigment team, and we look forward to working alongside them as we enter the next phase of our journey.” 

According to Seth Pierrepont, General Partner, ICONIQ Growth:

“Since leading Pigment’s Series C less than a year ago, the company has successfully expanded into the enterprise market and across multiple functions and use cases much faster than we expected.

This is a testament to the extraordinary team and product Eléonore and Romain are building.” 

Pigment will use the funds to continue driving innovation to fuel adoption of its planning platform. The company also plans to accelerate its investments in generative AI to further support decision making and agility. 

Lead image: Pigment Co-CEOs, Eléonore Crespo and Romain Niccol. Photo: uncredited. 

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