eyva.ai, a Cologne-based SaaS that uses AI to optimise beauty and wellness product portfolios, has raised €2.7M its latest seed round.
The round was led by Earlybird and WENVEST Capital, with participation from consumertech specialists True Global Ventures (UK), xdeck, Wepa Ventures, Robin Capital, Superangels and business angels.
With nearly 60 percent of new product launches failing, employees strive to increase their chances of success - spending an average of 10 hours per week on research and concept development.
eyva.ai aims to increase portfolio performance by providing data to enable product managers to uncover portfolio gaps, identify opportunities for new launches, optimize existing products, and phase out underperforming ones.
"Companies have been trapped in a cycle of spending over €100,000 on fragmented, single-point solutions that fail to deliver real decision-making value,” commented Djef Riady Rifamole, CEO. “This outdated approach wastes time and resources. To stay competitive in today’s fast-changing market, shaped by economic shocks and evolving consumer demands, companies need faster, smarter solutions."
The company is also expanding beyond Product Management to integrate Marketing and R&D departments and exploring internal data integrations to enhance risk identification.
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