Today, personalised nutritional supplements company Bioniq announced that football star Diogo Dalot, right-back for Manchester United and the Portugal national team, has joined the company as an investor, contributing over €1 million.
According to TransferMarkt, Dalot is the 20th most valuable player in the world. Further, today is his birthday, which makes this announcement even more special.
Dalot joins the global football icon Cristiano Ronaldo, who became a major investor in 2024, and brought Bioniq’s total valuation to $82 million.
Bioniq, launched in 2019 in London, offers AI-driven personalised supplements based on blood test data.
Shipping globally across five continents, Bioniq has created unique formulas for over 300,000 users that incorporate components and dosages tailor-made to each individual’s nutrient deficiencies, as identified through their blood results.
Today, products are available for customers from 70 countries, and the company's total user base will grow more than 10 times by the end of 2024.
"When it comes to high-level performance, my biggest focus has always been finding that extra 1 per cent — the key to setting myself apart from the rest. Since discovering Bioniq in 2022, it’s been a game-changer for me. I've seen the results for myself. Achieving such progress is only possible with a product that’s truly personalised and tailored specifically to my needs,” said Diogo Dalot.
“Now, I’m thrilled to take the next step as an investor. I believe in Bioniq’s mission and see the tremendous potential of this business, especially with the growing global demand for personalised nutrition."
Diogo Dalot, a dedicated Bioniq member for over four years, has integrated the Bioniq formula into his daily routine to optimise health and performance.
With the launch of Bioniq’s hyper-personalised supplement, Build Your Own, Dalot has created an even more precise supplement routine, allowing him to vary his nutrient intake based on his performance goals.
“Diogo has an exceptional approach to performance optimisation and recovery, constantly seeking the most effective and scientifically backed methods to enhance his physical and cognitive capabilities,” said Vadim Fedotov, Founder and CEO of Bioniq.
“His dedication to craft and commitment to maximising potential makes him a perfect fit for Bioniq.
He shares our vision and mission, recognising that the future of health lies in precision, personalisation, and efficacy. His investment is yet another testament to this shift — where science-driven, individualised solutions create meaningful impact in the industry and everyday well-being.”
Bioniq’s ability to provide quantifiable before-and-after snapshots of users’ nutrient needs, proven effectiveness, and optimisation progress has been an invaluable asset in its partnerships with many leading health and sports institutions such as Lanserhof and UFC. Users include many other top athletes, from Soccer World Cup Champions and NBA All-Stars to Iron Man winners.
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