Sportech startup Movetru, focused on movement analysis and injury prevention, has raised €1.4 million Pre-Seed funding.
Movetru was founded by Naomi McGregor, an award-winning entrepreneur whose journey began after a ballet injury at age 14 went undiagnosed for three years.
Motivated by a personal mission to improve movement health for others, Naomi combined her lived experience with a Masters in Product Design Engineering to create a more accessible way to understand and improve human performance.
Movetru’s flagship wearable and AI-powered app-based solution provides real-time biomechanical insights to help athletes and coaches make better, faster decisions about performance and injury risk — on the field, in the gym, or in rehab.
The product is being used by professional and amateur sports organisations across the UK and Ireland, with strong early results and feedback.
According to Steve Key, Performance Coach at the Belfast Giants (Ice Hockey), Movetru is a comprehensive tool that can be used in any situation or environment to gain in-depth data points and key metrics around an individual’s movement patterns and ability to function optimally.
“As a performance coach, having this readily available, in an easily digestible format, is key to making quick and informed decisions that benefit the health and wellbeing of players.”
“We are absolutely thrilled to be leading this round for Movetru,” said Jessica Rasmussen, co-founder and CEO of Two Magnolias. “Naomi and her team are solving a critical gap in sports performance with grit, vision, and world-class execution.
Movetru represents the best of Northern Ireland’s tech talent, and we are excited to back them on this journey.”
Two Magnolias led the funding, which was supported by an international syndicate of investors including IAG Capital, HBAN, Angel Academe, AwakenAngels, and various individual angel investors with industry expertise, such as Dr Phil Graham-Smith (co-founder of ForceDecks), Dr Mark Batt (Consultant and Hon Professor Sport and Exercise medicine), and Jeff Mostyn (former chairman of AFC Bournemouth).
“This success of this round demonstrates the growing international recognition of Movetru’s potential. We’re building something globally relevant, and that’s reflected in our cap table,” said Naomi McGregor, Founder and CEO of Movetru.
“With this investment, we’re accelerating our mission to empower athletes through better data. When you understand movement, you can improve it.”
The raise is a major step forward for the company as it scales operations and begins wider commercial rollout, bringing validated, athlete-first technology to clubs, coaches, and clinics. Athletes, coaches, and sports professionals can now book on-field screenings and pre-order Movetru devices via the official website.
Lead image: McBurney Photography.
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