Swedish startup Lovable has launched two new platforms designed to dramatically simplify the process of building and launching AI-powered applications. The company claims the tools will unlock a new generation of non-technical founders and could lead to a hundredfold increase in the number of AI startups created annually.
The new offerings, Lovable AI and Lovable Cloud, are being rolled out globally today.
Together, they allow users to describe their ideas in natural language and receive fully functional AI applications in return, complete with backend infrastructure, authentication, and billing integration.
Lovable AI, the core application development interface, is launching in partnership with Google Cloud and powered by its Gemini models. Lovable users will have free access to the platform for the first week following launch, until 6 October.
Alongside it, Lovable Cloud manages all the backend complexity typically associated with AI app development, including database setup, file storage, server infrastructure, and model provisioning. This is expected to remove what Lovable sees as one of the last major technical barriers for would-be founders.
“The next generation of breakout founders won't be technical, they'll be healthcare professionals building medical AI tools, educators creating personalised learning platforms, and financial experts developing fintech solutions,” said Anton Osika, co-founder and CEO of Lovable. “My challenge to our community is simple: let’s build the next AI unicorn using Lovable AI before the end of next year.”
The AI startup landscape has seen rapid growth over the past three years, particularly in Europe, where two-thirds of newly minted unicorns are now AI-first companies. However, the majority of these businesses have been founded by individuals with technical expertise.
According to Lovable, 90 percent of Europe’s AI unicorn founders have technical backgrounds, and all of the fastest-growing AI startups globally were founded by engineers. Lovable is positioning itself as a solution to this imbalance, enabling subject matter experts in non-technical fields to build and launch scalable AI products without writing code.
Market interest in no-code and AI-assisted development has surged in recent years. Platforms like Bubble, Glide, and Replit have gained popularity among solo founders and small teams looking to move quickly. Lovable differentiates itself by offering AI-generated real code that can later be extended by developers, allowing startups to scale beyond MVP stage.
“We’re proud to increasingly support Lovable with our leading AI platform and a choice of models for developers, which can in turn help more startup teams and founders ideate and build the next great product more quickly than ever,” said Darren Mowry, VP of Global Startups at Google Cloud.
Lovable claims its tools have the potential to increase the number of new AI startups being launched globally by a factor of 100 over the next year. In 2024, an estimated 2,000 new AI startups were founded worldwide. If Lovable’s projections hold true, that figure could reach 200,000 in 2026, largely driven by non-technical creators using its platform.
Founded in Stockholm and now headquartered between Sweden and San Francisco, Lovable joins a growing cohort of European-born startups expanding into the US market to scale operations and tap into venture capital.
With the launch of Lovable AI and Lovable Cloud, the company is tapping into a broader movement to democratise access to AI development tools. As enterprises race to integrate AI into their workflows, the opportunity to build vertical-specific AI startups - led by professionals in healthcare, finance, education, and beyond - is rapidly expanding.
Lovable’s bet is that the next unicorns will not be built in the traditional mould of Silicon Valley technical co-founders, but instead by those with deep domain knowledge and a clear vision, supported by tools that automate the technical complexity.
Whether or not a unicorn emerges from the platform within the next 12 months, as Osika has challenged, remains to be seen. But Lovable’s entry into the increasingly crowded no-code AI space signals a strong belief that the next wave of startup innovation will be powered less by code, and more by conversation.
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