Lupa raises $20M for AI-powered OS to transform global petcare market

Lupa’s OS replaces seven tools with one platform, saving vets 60 minutes a day and doubling software ROI while enabling instant booking, AI-powered chat, and a digital pet-health passport.
Lupa raises $20M for AI-powered OS to transform global petcare market

London-based Lupa, an AI-powered operating system for veterinary clinics, has raised $20 million in Series A funding to expand its AI agents, accelerate international growth, and launch what it describes as a Veterinary AI Lab. The round brings total funding to $25 million and follows a seed round completed five months earlier. Singular led the Series A, with participation from Firstminute Capital and angel investors including Michael Callahan.

The global petcare market exceeds $350 billion and is growing, yet technology adoption remains uneven. Many large veterinary groups continue to use legacy systems from the 1990s, limiting clinical and operational performance.

Founded in 2023 by Nicolò Frisiani and Matei Bjola (both formerly at BCG) and Raul LozanoMartin (formerly at Meta), Lupa is developing a modern operating system for veterinary clinics. The concept originated during a project to upgrade a major veterinary group’s technology stack, where the founders identified constraints in existing systems and opted to build a dedicated platform.

Lupa consolidates more than seven point solutions, such as practice management, pet-owner mobile applications, in-patient tools, and AI scribing, into a single enterprise-grade platform designed for AI. Clinics using Lupa report higher ROI, approximately twice that of deployments based on multiple disconnected tools. The product is supported by customer success resources intended to help clinics realise full value from the system.

The platform also includes a mobile app for pet owners that supports appointment booking, secure messaging with veterinarians, payments, and a digital pet-health passport for records, vaccinations, and reminders. An AI-enabled receptionist handles inbound calls and scheduling. By connecting clinics and pet owners in real time, Lupa provides an integrated channel for care and communication.

Lupa is establishing a Veterinary AI Lab to develop clinically robust, safety-focused AI tools spanning the care pathway, from reception to diagnosis. The lab will serve as a combined product and research hub, publish peer-reviewed work, collaborate with universities and regulators, and contribute to ethical AI standards in pet care.

In parallel, Lupa has signed multi-year agreements with veterinary groups in the UK and Europe, with deployments planned across hundreds of clinics. The new funding will support the expansion of its AI agents, international growth, and the launch of the lab.

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