DataCamp acquires Optima to power the next-gen AI learning engine

DataCamp, a Belgium-founded online learning platform, has acquired Dubai-based Optima, an AI-native platform for building data and AI skills.

As AI adoption accelerates, companies must continually upskill their teams. DataCamp helps individuals and organisations build capabilities in data science, analytics, and AI through interactive courses, real-world projects, and industry-recognised certifications across Python, R, SQL, Power BI, Tableau, machine learning, and cloud computing. It pairs foundational concepts with hands-on practice using new AI tools.

Optima’s AI-native system adapts in real time, adjusting pacing, explanations, and feedback to each learner’s profile. Its technology already powers key curricula on DataCamp, and premium subscribers can choose the AI-native experience in many top courses.

DataCamp will expand the integration across its platform over the next six months, enhancing both existing content and new offerings.

Jonathan Cornelissen, DataCamp’s co-founder and CEO, said the company is moving beyond the traditional model of static, one-size-fits-all online learning:

The field of data and AI is evolving faster than ever, and DataCamp is focusing on dynamic, human-centred learning to help people and organizations thrive amid upheaval. With the Optima team now part of DataCamp, we’ve never been better placed to redefine how organisations move their people along the learning curve.

Optima founder and CEO Yusuf Saber will join DataCamp as Chief AI Officer, and the rest of Optima’s team will also join the company.

This acquisition will further reinforce DataCamp’s position as a partner for organisations aiming to strengthen and future-proof their workforce.