Berlin-based Zell, an AI startup focused on automating sales management workflows, has raised €500,000 in a funding round. The round was co-led by P3 Ventures, SkyDeck Europe, UC Berkeley SkyDeck, Lendlease, and the Cariplo Factory accelerator, alongside a group of international angel investors and venture capital firms, including Mamba Ventures, Nicola Pivaro, Flavio Di Palo, Pietro Tansini, Thomas Hunziker, Gabriele Sidoti, and Ricardo Waller.
Founded by Alberto Garagnani (CEO) and Moritz Beck (CTO), Zell was established to address challenges in effectively training and managing sales teams. Drawing on complementary business and technical backgrounds, the founders identified a persistent gap between the availability of sales performance data and organisations’ ability to act on it.
Alberto Garagnani, CEO and co-founder of Zell, explained that the company developed the platform to bridge the gap between performance insights and actionable improvement, enabling organisations not only to analyse sales performance but also to enhance it.
Zell’s platform introduces an additional layer to the existing sales technology stack, which is typically divided between customer relationship management (CRM) systems and conversation intelligence tools.
By analysing sales calls, identifying behavioural signals, and generating personalised coaching plans, the platform enables automated performance improvement and continuous monitoring. This approach streamlines the operational responsibilities of sales managers while maintaining strategic oversight.
We are building a system that executes the operational work of a sales manager while leaving strategic control in the hands of the manager. The goal is to make scalable something that still relies too heavily on human effort,
added Moritz Beck, CTO and co-founder of Zell.
The company has validated its model with enterprise and scale-up clients across several countries, including the United States, Germany, Italy, and Spain. Customers include Pack, Revenue Excellence Partners, Commerciali Digitali, Ladle, and HomeTown.
Operating within a global sales management market undergoing significant transformation driven by artificial intelligence, Zell aims to establish a new category of AI-native systems that support the full cycle of sales performance management - from diagnosis to continuous improvement.
The investment will support the company’s commercial growth, team expansion across technology and sales functions, further development of its AI engine, and geographic expansion across Europe beyond the DACH and Italian markets.
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