Freepik today announced its relaunch as Magnific, a new identity that confirms its transformation into the world’s most comprehensive AI creative platform, set against the backdrop of a new creative industry in full bloom.
Magnific launches with $200 million in annual recurring revenue (ARR), more than 1 million paid subscribers, and adoption across more than 250 enterprise clients, including the creative teams at BBC, DeliveryHero, Guess, Mayoral, Huel, R/GA, Damm, and Job&Talent, which are already running professional generative AI workflows on the platform.
Freepik was founded in Málaga in 2010 as a search engine for graphic resources.
“We started without any capital, three friends dreaming big,” said Magnific CEO Joaquín Cuenca.
“We didn’t know what we’d build. We just knew we weren’t comfortable staying still. We found new things to build. Now we’ll find new stories to tell.”
Check out our earlier interview with Magnific CEO Joaquín Cuenca.
Built from Malaga, Magnific was acquired by Freepik in May 2024. It was named by Andreessen Horowitz as the top generative AI web company in Europe by users, competing directly with American AI platforms without a massive capital base. The rebrand helps bring the company's full picture into focus post-acquisition.
“The problem was never the product,” said Joaquin Cuenca.
“People saw fragments: Freepik as stock, Magnific as an upscaler. This is the first time the full system is visible as one platform.”
The new no-collar creative class
The relaunch reflects a broader shift already underway: from fragmented tools to integrated creative infrastructure, and from traditional creative roles to what CEO Joaquín Cuenca describes as the “no-collar economy.”
“The industrial revolution created the blue-collar jobs and the digital revolution created the white-collar jobs,” said Cuenca.
“Creatives are about to become more powerful than anyone expected. That’s the no-collar economy. The economy of people who don’t wear a shirt collar. And it’s already underway.”
The thesis is a direct counterpoint to the narrative that AI destroys creative jobs. Just as the digital revolution didn’t replace accountants, it multiplied them and allowed them to take on more complex tasks.
From experiments to campaigns
Enterprise teams are no longer experimenting with AI creative tools: they are actively building campaigns with them. BBC, DeliveryHero, Huel, R/GA, Damm, and Job&Talent are among the more than 250 enterprise teams now running production workflows on Magnific, from generating assets and prototyping visuals to scaling content across campaigns and markets.
The company’s Business plan, launched in January 2026 for smaller teams, surpassed 2,000 subscriptions in six weeks and continues to grow at 150 new teams per week.
At the same time, a parallel shift is reshaping who participates in creative production. 72 per cent of new creators joining the platform identify as beginners. This signals a structural change: the cost and complexity of creating high-quality content is rapidly decreasing.
What historically required a studio, a team, and significant capital can increasingly be done by individuals with the right tools.
“In the future, we will make films like we write books,” said Cuenca.
“One person with a vision and the tools to execute it.”
The relaunch brings together previously distinct capabilities — including image generation, video, upscaling, audio, and collaboration — into a single production environment.
Magnific covers the full creative stack, end to end:
- The best image and video models in the market, including 4K with audio.
- Industry-leading AI upscaling technology.
- A real-time collaborative workspace used by tens of thousands of creators daily.
- Exclusive 3D and virtual scene tools.
- A library of 250M+ creative assets.
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