Peggy Anne Salz is a published author, columnist, researcher and chief analyst of Mobile Groove, a top-50 influential technology site providing custom research to the global mobile industry and consulting to technology startups.
Mobile advertising is on the rise – but so is mobile app fraud. Peggy Anne Salz highlights three German startups fighting the battle against fraud in different ways.
Mobile Groove’s chief analyst Peggy Anne Salz writes about the ‘long tail’ of apps and how London-based Pollen VC aims to take advantage of the phenomenon to fund startup’s user acquisition strategies.