Israeli mobile marketing analytics company AppsFlyer raises $56 million

Captura de pantalla 2017-01-18 a las 1.14.02 p. m.

Israeli mobile attribution & marketing analytics platform Appsflyer has raised $56 million in a round led by new investors Qumra Capital, as well as previous investors Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. This brings the company’s total capital raised to $84 million.

Founded in 2011 by Reshef Mann and Oren Kaniel, AppsFlyer is a platform that allows app developers to analyze the effectiveness of their mobile campaigns in an economical way.

This funding round comes after substantial growth in the company, with its revenue having grown by a factor of six over the past two years (although the exact revenue amount is undisclosed). AppsFlyer provides analytics on 250 billion actions using more than 10,000 apps per month.

Appsflyer is an official analytics partner of Google, Facebook, Yahoo, Adobe, Twitter, and more than 2,000 companies. Its customers include Samsung, HBO, Waze, Playtika, Alibaba, Baidu, Trivago, Macy’s, and others.

Read more: NoCamels


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