Last summer, Croatia-based cloud communications platform company Infobip secured north of $200 million from private equity firm One Equity Partners in a deal that valued the company at over $1 billion.

Tech.eu has learned that, earlier this year, Infobip has entered into an agreement to acquire the developer-focused Shift Conference business, appointing its founder and CEO Ivan Burazin to the board as its new ‘Chief Developer Experience Officer’.

The terms of the agreement were not disclosed, but we understand that it concerned a cash-and-stock deal.

By buying the regional tech conference, Infobip wants to signal a strategic shift to put developers front-and-center of their company strategy going forward. Bringing Burazin also helps in that regard; the entrepreneur also started cloud-based IDE provider Codeanywhere, which caters to more than 2 million developers.

Infobip will continue to create developer conferences all over the world under the Shift brand, and will also have its fresh ‘Developer Experience’ department address the B2C market by conducting outreach to developers through teams of advocates, as well as ‘startup outreach’ programs.

“The vision was always to become one of the largest developer conferences in the world. And also to strengthen Croatia’s connection to the world of software developers. So now with the backing of a Unicorn and the freedom to keep working on independently – the vision seems to have finally become possible,” Shift founder and CEO Burazin shared in a statement.

“Infobip is on a growth trajectory to expand rapidly into the B2C vertical, or more specifically Business-to-Developer (B2D) space. Having Ivan on board with his experience as the founder of Codeanywhere, a B2D SaaS company, and creator of Shift , the largest developer conference in the region, will be an asset to us going forward,” said Infobip CEO Silvio Kutić.

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