Customer ‘multiexperience’ platform Dixa raises $105 million

Copenhagen-based customer service and engagement platform Dixa has raised $105 million in a Series C funding round. The company plans to further invest in product development, quadruple the engineering team by the end of 2022, and eyeball further acquisitions afield. To date, the firm has raised just shy of $160 million.

Founded in 2015, Dixa started out life as a traditional customer service provider but has evolved into a platform that allows brands to remain connected to customers across messaging, live chat, email, and/or voice services. If this sounds like a number of other omnichannel players on the field, you’re not alone. Dixa is tackling this thought head-on, employing a, “Goodbye omnichannel, hello multiexperience,” approach.

“For today’s customers, channels have ceased to matter. The way they engage now is holistically blended into what is called ‘multiexperience’. This is how we’re empowering brands to continuously stay true to their values,” says Dixa founder and CEO Mads Fosselius.

The company reports that through “insights that are contextually weaved into a seamless conversation,” clients see a 15% higher customer retention rate on average.

Dixa’s Series C round was led by General Atlantic and saw existing investors Notion Capital, Project A, and Seed Capital all following on.

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