Danish startup Spektral sold to Apple for $30 million


Copenhagen-based visual effects startup Spektral was acquired by Apple for $30 million at the end of 2017 in a deal that was only disclosed this week. The company focused on applying machine learning techniques to image and video editing.

Spektral, formerly known as CloudCutout, had raised some $3 million prior to the acquisition. The main focus of its products, also available on mobile, was a real-time green screen processing to separate people and objects from the background and place another one underneath.

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