Carrier independent parcel tracking service Parcel Perform has raised $20 million in a Series A investment round. The e-commerce focused “delivery experience platform” manages over 100 million parcel tracking updates on a daily basis, providing real-time tracking data for businesses and consumers. According to Parcel Perform, its services help clients to increase customer lifetime value by up to 40%. With the new funding, the company plans to accelerate ongoing global expansion plans.
Founded in late 2015 by Arne Jeroschewski and Dana von der Heide, Parcel Perform has offices in Berlin, Vietnam, and Singapore. Already a profitable company, since the onset of the global pandemic, Parcel Perform has seen an increase in revenues by a factor of 5x.
The startup has innovated with new uses of AI/ML technologies in e-commerce logistics, including its “Date of Arrival” prediction engine. Developed in partnership with AWS’s Machine Learning Solution Lab, this white label service allows retailers to provide customers with down-to-the-minute information about when their packages should arrive. In standardising last-mile delivery data from some 700+ global couriers, e-commerce brands including Nespresso, and D2C retailers and marketplaces including Waterdrop and idealo have built the backbone of their logistics operations on Parcel Perform’s technology.
“With the help of their streamlined data in 30+ languages and sophisticated product suite, we are not only creating excellent post-purchase experiences but also getting real insights into actual carrier Service Level compliance,” comments Nespresso’s Davide Costella.
“With e-commerce becoming the primary retail channel, the need for merchants to provide an excellent post-purchase experience has become business-critical. Parcel Perform is uniquely positioned to capitalize on this opportunity with its enterprise-grade solutions and its globally standardised logistics data integrations,” commented CEO and co-founder Dr. Arne Jeroschewski.