France-based audio system maker Devialet today announced that its (awesome) Phantom speakers will henceforth be sold in Apple Stores in a number of key European markets.
The deal with Apple builds upon an agreement that saw Devialet get coveted promotional space in 14 US-based Apple Stores (including New York, San Francisco and Los Angeles).
Today, the French company announce that its Phantom speakers will now also be sold in prime Apple retail locations in Paris, Berlin, Barcelona, London, Amsterdam, Hamburg, Rome and Edinburgh.
The agreement is meant to boost Devialet's growth, but it's hardly the only trick up the French consumer electronics company's sleeves. Devialet says it's managed to double its turnover every year for the past five years, hitting €33 million in 2015.
The distribution deal with Apple should help the company sustain that growth, but Devialet is also opening 3 of its own stores in the United States this year, and apart from selling wireless speakers it's also working on licensing its patented audio technologies to a wide range of partners (think manufacturers of TV sets, cars, phones, computers and whatnot).
It will be interesting to see if the company can continue to execute on its ambitious plans and make a serious mark on the high-end speaker market and cut licensing deals.
On a side note, I just had the pleasure of checking out the Phantom speakers in person at the recent SXSW Festival in Austin, Texas, and they sound downright amazing (and this is coming from a very happy Sonos user). One to watch (and listen to)!