Frontify fronts $50 million in fresh funds

dan@tech.eu

With software platform Frontify, brands might have 99 problems, but consistency ain’t one. The St. Gallen-based company has raised $50 million in new funds and helps brand managers and collaborators stay all, literally, on the same page and ensure consistent brand experiences over all communication channels. This healthy injection is expected to fund further growth of Frontify’s technology as well as support a recruitment drive that will see significant expansion in the US.

Founded in 2013, the pandemic accelerated interest in Frontify’s offer aided brands in guiding customers through digital experiences front to back. Globally distributed brands, approximately 300 new ones, in particular, benefited as Frontify’s service was built from the ground up to facilitate remote collaborations.

It would appear that Revaia (the fund formerly known as Gaia Capital Partners) isn’t wasting any time putting that €250 million to good use, as they led the Series C round. High Sage Ventures and existing investors EQT Ventures, Blossom Capital, and Tenderloin Ventures also participated.

“We instantly got excited about Frontify’s brand management platform and its capacity to capture the whole branding process in one place, making it the single source of truth for employees and collaborators,” commented Revaia’s Elina Berrebi. “They have demonstrated their ability to convince some of the most trusted brands globally in all industries, while delivering strong and efficient revenue growth. We’re also buying into the passion and the people at Frontify, and are thrilled to contribute to building its global leadership.”

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