Israeli startup Glue raises $8 million to automate customer loyalty for local businesses


Tel Aviv-born startup Glue, creators of a customer loyalty management platform for small businesses, has secured $8 million in Series A funding from private investors led by the publicly traded Unicorn Technologies.

After completing a 15-minute onboarding questionnaire on Glue’s website, business owners receive a branded members club, a projection of savings, and a full suite of automated AI-driven loyalty features in a mobile app.

The app’s features include an automatic strategy builder, weekly engagement plans, reporting, and additional features typically overseen by loyalty managers that are far too costly for local businesses. The programs are customized by leveraging businesses’ customer data and pairing them with data points from 100,000 businesses.

Founded in 2014, the company currently operates in six countries, including Israel and the US. The fresh funding will help expand the platform and increase SMB adoption within existing markets.

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