Belgian SaaS startup Hello Customer raises €6 million to grow customer feedback platform, with eye on US expansion

Hello Customer

Hello Customer, a Belgian customer data platform, has raised €6 million from Munich’s Senovo Capital and Amsterdam’s Peak Capital. The company’s last funding was a €2 million seed round in 2018, raised from Dovesco, Seeder Fund and a group of business angels.

With the SaaS platform, businesses can analyse customer feedback and expectations, using those insights to improve the customer experience. The technology is based upon simple open feedback surveys to which linguistic algorithms and artificial intelligence are applied.

“Our platform makes it possible to analyse customer experiences quickly and in an automated manner in order to determine how those customers feel about a brand, a shop, a product or a service,” explains CEO Leslie Cottenjé.

Since starting in 2015, the Ghent-based company has expanded into the Netherlands, France and Spain. While there’s demand from other parts of Europe, Cottenjé says the company’s “biggest ambition is to land and expand in the US.” To help with that, joining the board is Marc Van Lerberghe, who was Chief Marketing Officer at Google Android for eight years and is currently an entrepreneur in Silicon Valley.

Photo: Hello Customer’s leadership team

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