Dutch startup Kaizo, formerly known as Ticketless, has raised a $3 million seed round to expand its gamified performance management platform for customer service teams. 

The round was led by Gradient Ventures, Google’s AI-focused venture fund, Partech Partners, and a group of angel investors. Christoph Auer-Welsbach, former partner at IBM Ventures, is joining as co-founder of the startup, which began in 2018 with Dominik Blattner.

“In our current social climate, customer support is an integral part of a company’s stability and growth that has embraced remote work to meet the demands of a globalized customer-base,” said Blattner.

Kaizo claims its platform makes customer service work both more efficient and also more engaging and gratifying for the agents themselves.

The platform matches a client’s performance metrics with a gamified point system that agents trigger by achieving personal weekly goals, which they set and manage on their own. Managers can measure performance against KPIs, while agents get the sense of a workplace community, despite the long distance.

Darian Shirazi of Gradient Ventures explained further: “Using machine learning, Kaizo understands which behaviors in customer service tickets lead to better outcomes for customers and then guides agents to replicate that using ongoing game mechanics.”

The new funding will go toward platform development, market expansion and customer retention. New hires in those areas will either join the Amsterdam headquarters or work remotely.

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