French e-commerce software company Lengow has closed a €10 million Series B round of financing to take its international expansion beyond the 45 countries it's already active in. Founded in 2009, the company is particularly eyeing the UK, Germany, Asia and United States for growth, considering 'strategic acquisitions' in those regions.
The funding comes from European investors Serena Capital, BPI and prior backer Alven Capital and brings the total capital raised by the e-commerce company to €11.4 million.
Lengow says it plans to roughly double its workforce - it currently has 100 employees - by the end of 2016. Before the end of this year, the company plans to release a new version of its 'e-commerce feed management' solution that will allow merchants to manage their marketing campaigns and centralise their e-commerce tools within a single platform.
Says Mickael Froger, co-founder and CEO of Lengow:
"Today it is quick and easy to create an online shop. However, being visible and efficient is more complicated. Lengow has one aim: to make online selling simple.
In our ever-changing industry, the only way for retailers to stay ahead is by working internationally and working smarter. We are empowering people, businesses and brands to sell, connect and succeed across the world like never before.”
Lengow currently boasts 3,500 clients, including L’Oréal and Made.com.