British startup BlackCurve, which helps retailers optimise the prices of the items they sell, has raised £1.5 million in a funding round led by Nauta Capital. Carles Ferrer, Nauta Capital’s general partner, will join BlackCurve’s board.

The platform developed by BlackCurve analyses data from different sources, from sales history and website page performance to competitor pricing and stock levels. It allows the customers to create dynamic pricing rules for their specific business.

BlackCurve currently optimises the prices of more than 1 million products and makes more than 15 million price changes per month. It works with retailers in various industries, including sporting equipment, DIY, garden and outdoor, kitchen and home goods, consumer electronics and photography, pet supplies, stationery, automotive parts, toys and games, and beauty and healthcare.

Image credit: Marcin Kempa on Unsplash

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