London’s DeepCrawl scores $19 million for its SEO platform

robin@tech.eu

DeepCrawl, a London startup that has built a cloud-based SEO platform, has secured $19 million in a Series B funding round led by Kansas City, US-based Five Elms Capital and joined by prior backer Beringea. In total, the company has now raised close to $26 million.

The fresh cash will be used primarily for R&D and investing in sales and marketing to drive greater market penetration in the US, where the company opened its first office in 2017.

The company counts IKEA, Shopify, Publicis and Nestle among the customers for its technical SEO platform, which is geared more towards big brands and corporations than most of its competitors.

DeepCrawl says its web crawling tool gives marketers and SEO experts actionable data-driven insights to identify and fix technical issues, increase their websites’ visibility, and ultimately gain more organic traffic and revenue.

Michal Magdziarz, CEO of DeepCrawl, says:

“We’re excited to raise this round of funding in the U.S. as 60% of our revenue comes from North America. With increased user-generated content and frequent code releases, websites are more dynamic than ever before and it takes just one incorrect code input to see traffic plummet. This funding round will help us to continue expanding our solutions by focusing on integrating key SEO stakeholders: marketing and engineering teams.”

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