Marketing automator Postoplan raises $1.5 million, sets sights squarely on the US

Tallinn’s Postoplan is an automated marketing platform for social media and messengers. According to the startup, its algorithms help drive 70% more traffic and subscribers on social media, while reducing a social media manager’s workload by 40%. The startup has raised $1.5 million in new round with the majority of the funding slated to strengthen its market position in the United States.

The startup was founded in 2020 and is targeting the SMB segment. Operating on a SaaS freemium model, Postoplan claims to be the only social media content management platform to do so.

While looking to go head to head with some of the biggest players on the field, namely Buffer, Hootsuite, and Sprout Social, the company points to this unique freemium model as a factor that was able to generate over $1 million in revenues in 14 months; A figure then demonstrates an average annual revenue growth rate of over 20% month over month.

“We are allowing our users to use a free subscription with no time limits. And it works, as more than 15,000 clients have stayed with us and purchased premium subscriptions. This rate of retention is 5% higher than the average market benchmark,” notes Alex Bozhin, CEO and founder of Postoplan.

Postoplan is available in 14 languages and in addition to the ability to schedule automatic posting of content, provides users with a built-in graphic editing tool. Outlets under Postoplan’s purview include Facebook, Instagram, Twitter, Telegram, LinkedIn, and can be synchronized with Slack and Google My Business. Of note, Postoplan claims that it is the world’s first (and currently only) platform that provides creation and automatic publication of content on Whatsapp.

Postoplan’s recent funding round was lead by TMT Investments, with YellowRockets also participating.