Playplay, a Paris-based video creation tool, has closed a €10 million Series A round led by Balderton Capital with participation from Point Nine and Kerala Ventures. Communications, marketing and social media teams use the French software to create professional-grade videos, without any filming or editing skills. 

PlayPlay’s motion design technology and templates allow users to build videos from scratch, either with their own footage or by using a library of stock photos and videos. Clips can be easily trimmed and moved around via on-screen tools; animated text can be added to frames at the press of a button. 

“We believe PlayPlay can redefine how companies communicate, blending the emotion of video; the ease of creation of Powerpoint and the quality of a professional agency,” says Rob Moffat, a partner at Balderton Capital. 

The company was founded in 2017 by three former Eurosport employees, including its social media director. “Having seen, first-hand, the power video has for keeping people informed, entertained and educated, we have created the kind of platform we dreamed about as comms professionals,” said Thibaut Machet, CEO and co-founder of PlayPlay. “The beauty of the videos our customers produce is that they all look so bespoke and professional, you’d have no idea they were created on such a simple platform.”

Today over 300 customers in 14 countries use the product, including enterprises such as AXA, EY, Heineken, and Crédit Agricole. The Series A funding will help hire new talent in engineering and product development. The team also has an eye on expanding into the US.

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