American rapper, actor and producer Calvin Cordozar Broadus Jr. (perhaps better known as Snoop Dogg) has invested in Swedish fintech scale-up Klarna. Slightly different type of new minority shareholder than, say, H&M or Visa, but interestingly Snoop will also become part of Klarna’s marketing push.
“I’ve been doing business in Europe for years with fashion brands, telecommunication companies, and more,” Broadus told Forbes in an exclusive interview. “I’ve endorsed them, advised them, and now I’m looking to invest in them. I plan to keep growing the portfolio, ya dig?”
We dig. And by the way, there’s also Swedish startup Amuse, which is backed/co-founded by will.i.am so bizarrely this isn’t even that rare a news item anymore.