People analytics firm Saberr scores £1 million in new funding

London-based Saberr, a staff analytics platform to improve company performance, has raised £1 million from Angel CoFund and angel investors. The startup declined to name its angels.

Saberr’s algorithm is used by businesses to gauge if a new employee is right for their team by measuring data from online presences, including dating sites, and “classical psychology and behavioural economics” through surveys. Some of the startup’s customers include Deloitte, Bank of Ireland, and Microsoft.

“We design technology and apply sophisticated analytics so that leaders can design and manage great teams. We are very excited about this latest round of funding and are grateful for the support we have received from Angel CoFund and our angel investors,” said CEO Tom Marsden. “Our investors’ experience and expertise is invaluable as we look to develop our product and implement it more broadly.”

“The team behind Saberr has built a truly innovative and intelligent technology, which helps tackle that most pertinent of questions in a world where the primary structure of working is increasingly the team - how can we predict whether individuals will work well together?” said Tim Mills, investment director at Angel CoFund.

“This behavioural economic approach to HR, combined with Tom and Alistair's vision for the business, really makes this an exciting investment opportunity.”

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