Belgian startup Shopally raises $1.4 million in seed funding for its mobile social shopping app

Robin Wauters

Robin Wauters

Co-founder and editor-in-chief of, with previous stints at The Next Web and TechCrunch under his belt. Deeply in love with his family, technology, traveling and Belgian beer.

Shopally, a Brussels and NYC-based startup, has raised $1.4 million in seed financing to boost the development and prepare a global roll-out of its mobile affiliate app.

Launching at the end of this month, Shopally is an invitation-only tool that lets 'influencers' create, share and earn money from their social media content. Users can tag products in their posts and easily syndicate to platforms like Facebook, Twitter, Pinterest, Instagram and YouTube, where their audience in turn can easily purchase those products online.

Shopally currently boasts partnerships with more than 15,000 brands and retailers, including Net-a-Porter, Saks Fifth Avenue, Crate & Barrel and Sephora. The focus is mostly on women’s fashion, beauty, kids and home decoration today, but the startup plans to expand to more verticals in 2016.

Cathy Pill, CEO and co-founder of Shopally, says there are plenty of affiliate marketing tools for the Web, but mobile platforms have been underserved so far. Now that the capital is in the bank, the company plans to build out its teams in the US and Europe and fix that.

The funding round was led by a group of unnamed angel investors and supported by M&A advisor Bertrand & Associates.

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