London-based data solutions company SoftIron has raised $34 million in a Series B round led by its co-founder, Norman Fraser, with support from existing investors. Fraser has had two previous wins in tech entrepreneurship, Vocalis and Endava, which both had IPOs and reached unicorn valuations.

Co-founded by CEO Phil Straw, Mark Chen and Fraser, the company creates task-specific appliances that “optimize the performance of open-source software for hyper-scale and SMB data centers,” addressing issues such as density, efficiency, capacity, speed and heat emission.

“We are no longer just building a storage appliance; we are offering a coherent end-to-end solution that I believe will revolutionize the enterprise data center,” said Straw.

While the business is based in the UK, the hardware is designed and assembled in California.

The fresh funding will help SoftIron grow across North America, Europe, and the APAC region, with specific emphasis on its engineering team. The company aims to expand its portfolio of data center appliances based on open-source software.

“We’ve spent the last few years flying under the radar, honing our vision and working hard to deliver it through genuine, cutting-edge technological wins,” said Harry Richardson, Chief Scientist Officer at SoftIron. “Now to be able to bring the result to market at scale is a tremendous validation for the team.”

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