London’s home and personal care startup Bower Collective has raised £2.1 million in seed stage funding. The startup offers a closed loop, plastic waste-free subscription plan of refillable products delivered directly to the consumers’ doorstep. Once empty, subscribers simply need return the empty containers via a pre-paid envelope. The fresh funding is slated to accelerate the startups’ new product development and increase market share. Founded in 2019 by Nick Torday and Marcus Hill, Bower Collective counts over 60,000 customers and has seen a consistent 30% month-on-month revenue growth. As a testament to its commitment to eliminating plastic waste, the company is in the final stages of receiving its B-Corp certification and has helped protect 20,367m2 of seagrass via a partnership with the Marine Conservation Society. In conjunction with the subscription business, Bower is also working to develop a next-generation reusable packaging system, one that will allow for even greater reuse and refilling capabilities. Bower’s recent funding round was led by Oxford Capital and Doehler Ventures and saw the participation of a number of angel investors including British Business Bank Non-Executive Director Dharmash Mistry.