Threedium, a London-based startup developing a 3D visualisation platform, has raised €1 million in seed funding. The round was led by High-Tech Gründerfonds, with support from Kinisis Investment, Sandhutch, and George Zarifis.

The startup has developed a 3D product configuration and visualisation platform that can be easily adopted by organisations of any size and budget. CEO Mike Charalambous explained the SaaS technology’s impact: “Before we started Threedium, everyone felt that 3D technology was expensive, slow-to-load and hard to implement. Threedium have disproved by providing 3D solutions across large and small-sized companies and creating activations across e-commerce sites, social media, e-retailers and through ad exchange platforms. Our mission is to continue our approach in democratising 3D web technologies for all brands, agencies, and individuals.”

The software is already used by large enterprises in the UK such as Sainsburys, Douglas, Johnson & Johnson, and Mercedes to enhance their customers’ online experience, increase user engagement, and make their digital product display more life-like.

Why does a more life-like product display matter? The sales and marketing value of such 3D imaging is impressive. Threedium’s chief commercial officer Lode Groosman provided some figures: “On average 3D display increases conversion rates by 30 percent, doubles the amount of time users spend on-site, enhances click-through rates by 300 percent and drops product returns by 18 percent.”

Founded in 2017, Threedium currently has offices in London, Belgrade, and Cologne. The company will use the new funding to further develop its 3D platform and expand into Germany, US, and other European markets.

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