Tinyclues, a marketing tech startup, has raised $18 million in a Series B round led by EQT Ventures with participation from Alven Capital, Elaia Partners, and ISAI.
The Paris-based company creates software for monitoring B2C marketing campaign intelligence using AI. It gathers relevant business data and uses this to predict future buyers of products so brands can get a more accurate view of what will be successful and craft campaigns accordingly.
“Not only does AI maximize business impact and long-term customer engagement, but it also creates a radically new experience for marketers: by assisting them with quantitative aspects, it enables marketers to finally focus on content and strategy,” said CEO David Bessis. “This sets new standards for what marketers can expect from software.”
Tinyclues claims that its customers have seen around 49% increase in campaign revenue; clients include Air France, Arcadia, and Lacoste. The company has seen triple digit growth annually, said Bessis.
The startup plans to use the funds to further its push into the European and US markets as well as for AI product development.