London-based travel tech startup Triptease, which helps hotels get more direct online bookings, has raised $4 million from existing investors BGF and Notion Capital. This brings the total amount raised by the company to $13 million since last year.

Triptease provides a travel platform that integrates with a hotel's own website and booking engine. The platform helps hotels to increase their online conversion rate, and avoid paying large commissions to online travel agencies. Use of the platform results in 20% more people booking directly on an individual hotel's website.

“We are delighted that our investors want to back us further in our bid to shift the world to direct bookings," said Charlie Osmond, founder of Triptease. "A direct relationship with customers reduces a hotel’s spend on middleman commissions whilst allowing them to offer cutting-edge services like mobile check-in alongside ancillary upsells. Savvy consumers have also started to realise hotels prefer guests who book direct. Room upgrades and special incentives have become commonplace benefits for booking direct.”

The startup will use the new funding to help build its business in Asia, where the company opened a Singapore office last year. Triptease will also continue to innovate its product, and roll out its automated chatbot.

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