Today, Virgin Media is launching a startup accelerator programme in the UK, powered by Techstars (which regularly works with corporations for this type of innovation project).

Run in conjunction with Virgin Media Business, the accelerator is - and I quote from the press release - "looking for world-leading startups with 'everyday simple ideas' - ideas that are based on connectivity and networks to make the everyday lives of millions better".

The ‘Virgin Media Accelerator’ is a three-month mentorship-driven programme that will support 10 digital startups with funding up to $120,000 (£78,000), office space in central London, an all-expenses-paid trip to the United States and various other means of support.

Worth noting: selected startups will get access to 'personal trainers and nutritionists' as part of the programme. How's that for a perk?

Also very much worth noting: if a startup is not completely satisfied with the value of the Virgin Media Accelerator programme, they can opt to get back part or all of the 6% equity stake owned by Liberty Global Ventures and Techstars they initially exchanged to enter.

The accelerator is sponsored by Virgin Media parent Liberty Global. In Belgium, ISP Telenet (which is majority-owned by Liberty Global) also partners with a local startup accelerator - Idealabs - for a similar program called Kickstart.

For the occasion, Techstars - which, in the interest of full disclosure, was managed in the UK by co-founder Jon Bradford until recently - is sharing some statistics about its global accelerator initiatives. To date, the company says it has accelerated 660 companies, 89% of which are still active or have been acquired and who have raised a total of $1.81 billion of funding.

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