On the surface, product reviews are nothing more than one potential consumer reading what another thought of a certain product or service. However, when viewed from the sellers’ point of view, there’s a treasure trove of ‘what the market wants’ data in there. The problem with these reviews is that they’re (mostly) written by humans and often end up in an unstructured heap of opinions.

Enter stage left, Wonderflow. The Amsterdam-based “Unified Voice of the Customer Analytics,” platform has raised an additional €16.5 million and presses forward with its AI-driven analysis of customer feedback. The platform not only grabs data from a customer’s review or feedback but also sifts through support center records to generate actionable insights that help drive informed decisions.

Wonderflow was founded in 2013 by Giovanni Gaglione, Michele Ruini, and Riccardo Osti, and has posted a 100%+ growth rate in the last 12 months alone. The startup counts some 50 staff members located in offices in Amsterdam, Milano, and Trento. Of note, more than 60% of Wonderflow’s workforce are female, and the entire staff is comprised of individuals representing over 10 various nationalities.

Amongst Wonderflows client base reside a number of household names including Philips, Colgate-Palmolive, Uber, DHL, Delonghi, Reckitt Benckiser, Beiersdorf, Beko, Samsung, GSK, Lavazza, Grundig, and Kantar.

Wonderflow’s funding round was led by Klass Capital, with existing investors P101 and Italia 500 as well as angel investor Jan Bennink all participating. To date, the firm has raised a total of approximately €20.5 million.

“Our partnership with Klass represents an important step in our global expansion plan. We will continue investing in Artificial Intelligence to strengthen our leadership in Natural Language Processing, Prediction, and Narrative Insights. We will grow our teams in Europe and North America to offer increasingly strong support to our enterprise customers,” commented CEO Riccaro Osti.

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