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Digital is front of mind for companies of all shapes and sizes. Digital transformations have been taking place for years but the coronavirus pandemic has forced an acceleration of the trend.
As businesses suddenly shifted to remote working models, they relied heavily on digital tools to make it all possible. Digital transformation is a powerful thing in theory but it also needs to be backed up with a strong culture where the two work in sync to get the results desired.
Becoming a digital company is not simply case of just using digital products and services.
A survey from 2018 found that around 80% of digital transformations can fail due to a lack of a digital culture strategy. Transformation needs to see a revamping of how staff work and interact with each other and this means a greater understanding of how digital tools are deployed and work.
Technology and the tools we use for digital transformations move and evolve at top speeds, so organisations need to grasp and understand them quickly.
Creating a culture
Corporate culture has long been established as the way a business operates to achieve its goals. Likewise, a digital culture should define how an organisation uses and interacts with technology to improve their processes and communications.
When culture and business objectives are out of sync, digital transformation results can be stalled or weakened. According to a study by Deloitte, organisations need to identify the structures that form a company’s culture and assure they align with business objectives. This isn’t something that is achieved overnight – it is a long-term endeavour.
When it comes to a digital culture, goals and objectives that need to be considered include moving to digital tools, deploying more self-service solutions and migrating offline processes online. These are all functions that cannot be simply switched on with ease.
The clearest example in this day and age is the effective end of face-to-face meetings. Lockdowns have kept offices shut and so all meetings have migrated to the world of Zoom.
Much of how we understand culture in business has been built around the office environment – meetings, interactions with colleagues, team building exercises – but all of that has been stripped away over the last year. Many businesses were thrust into a situation that they were not fully prepared for and were scrambling to find – and in some cases build – and deploy digital tools to keep their businesses flowing.
Culture meets virtual
One need only look at the insurance industry. January 2020 figures from McKinsey found that about 90% of life insurance agents’ sales talks were held in person. By May 2020, that figure was less than 5%. Never has an industry experienced such a quick and drastic change in the way it talks to customers.
This means it is vital to invest in better digital tools for not only the agent but also potential clients, whether that’s deploying friendlier user interfaces or automating parts of customer service.
But initiating these digitised processes can be a long process in itself. It can mean investing a lot of money, time and resources into, for example, shifting from paper to digital platforms.
It also means that much can be lost in the shuffle, such as the interactions we associate with the office. Whether it’s video calling or collaboration tools, companies are often turning to third party services to get up and running. Relying on how these services run can throw a wrench in the works of building a digital culture.
No code platform
EasySend has developed a no-code application builder for companies in financial services and insurance to digitise their various processes. A no-code platform simplifies the task of digitisation, making it easy for users, whether they are technical or not, to build apps using drag-and-drop functions.
This is of particular help to companies that have limited resources to invest in development. It allows companies to keep up with digital transformation in their industries without the intensive capital often needed to bring in outside help and gives companies control over how they digitise their processes while crafting a befitting culture around it at the same time.
This agile, no-code approach allows enterprises to work faster and keep up with technological changes in their industry while cutting down on the time it takes to carry out day-to-day tasks and thus saving money.
Deploying a no-code platform like EasySend in your organisation can reduce the time it takes to deploy a digital customer journey – creating a more satisfying customer experience – and ultimately lead to savings and revenue growth for the organisation.
Featured image credit: Pete Linforth / Pixabay