How European startups can scale, rather than stumble, in China

Editor's note: this is a guest post from Beijing-based Kelly Poon, an ex-Skype exec who currently leads global investment firm Atomico's operations in Greater China.

Thanks to the Internet, scaling tech companies globally is easier than ever - and it’s more important too, with the rise in local competition and copycats across the world.

With its 650 million Internet users and national enthusiasm for technology, no market presents as much opportunity for European companies as China, even discounting the current economic concerns. So, as a Chinese investor working with global tech firms, it’s fascinating to see countless Western companies knocking on the gates here, and the overwhelming majority returning home in defeat.