In addition, the new company has announced that it is planning a NASDAQ IPO as soon as next year.
According to the terms of the agreement, Ebuzzing co-founder Pierre Chappaz (of Kelkoo and Wikio fame) was named the President and CEO of the ‘Ebuzzing and Teads’ group.
Teads brings to the table a video ad management supply side platform (SSP) that it says is used by hundreds of publishers and networks, while Ebuzzing bills itself as one of the fastest-growing providers of technology-driven video advertising solutions.
The group’s turnover reached $70 million in 2013, and is projected to exceed $100 million in 2014.
Both companies will remain independent; Loic Soubeyrand remains Teads CEO while the other Ebuzzing co-founder, Bertrand Quesada, becomes its new CEO.
Pascal Gauthier, the former COO of French ad tech company Criteo, will join the group’s board alongside new member Anthony Rhind, the former co-CEO of digital advertising giant Havas Digital.
Ebuzzing recently announced that 2013 was its second profitable year in a row, reporting 50 million euros in revenue and an estimated 3 million euros in EBITDA for the year.
The company has raised a total of $47 million from Lightspeed Ventures, Gemini Ventures, Gimv, Solorun, CoVent Partners and private national French TV channel TF1. Teads recently secured $5.5 million from Elaia Partners and Partech.
After the merger is done and dealt with, and presumably if the group hits its forecasted numbers this year, Ebuzzing and Teads plans to go public on the NASDAQ stock exchange in 2015 and double its R&D staff while they’re at it. According to the press release, the group has yet to pick bankers for the IPO.