Predictive marketing tech startup Early Birds has raised €5 million led by French investment firm Arts et Biens.

Paris-based Early Birds has developed software for ecommerce sellers and merchants that customises the browsing experience for the user with automatic recommendations. More than 70 companies are currently using the software including Lacoste, Carrefour, and Showroomprive.

The company, founded by Laetitia Comès-Bancaud and Nicolas Mathon (pictured), previously raised €450,000 from angel investors.

The new funds will be invested in growing the company’s R&D activity and expanding further in France and then beyond, first in the UK and then the rest of Europe.

“With this new fundraiser, we are demonstrating the strength of our technology and business model,” said Comès-Bancaud.

“Our ambition is to establish our leading position in France and to develop internationally.”

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