Amsterdam-based luxury silk flower company Bloom & Wolf has closed a €1.4M pre-seed financing round. The round is led by CapitalT, with participation from Joanna Invests and angel investors.
Bloom & Wolf aims to address the cost, maintenance, and environmental impact of giving flowers as gifts by offering sustainable luxury silk flowers. With a focus on reducing climate impact, Bloom & Wolf offers customers the flexibility of one-off purchases or the rental model.
“Traditional flowers come with a hefty price tag, require extensive care, and contribute to environmental degradation through transportation, refrigeration, and pesticide use,” said Gwen van de Pas, founder and CEO.
“We recognized a pressing need for a sustainable alternative that doesn’t compromise on aesthetics or quality. Bloom & Wolf is proud to offer luxury artificial flowers that not only alleviate these concerns but also elevate the overall flower experience.”
Their circular rental model ensures sustainability by cleaning and preparing returned bouquets for reuse. Their subscription service claims 85 times fewer CO2 emissions compared to traditional flower subscriptions while being on average 4 times cheaper.
The pre-seed financing round, led by CapitalT, with participation from Joanna Invests, will enable Bloom & Wolf to expand its product offerings, expand its B2B sales capacity.
“With their sustainable approach, Bloom & Wolf aims to capture a significant portion of the €34 billion market for flowers in Western Europe and the US. We believe Bloom & Wolf is poised to lead the charge towards a greener, more cost-effective future for floral enthusiasts worldwide,” commented Eva de Mol, Founding Partner at CapitalT.
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