At the heart of Prowly’s offering, which the Polish software startup hopes to market heavily abroad with the fresh cash, is 'Brand Journals', which enables companies and agencies to put all of their social and video channels, photos and blog posts in a single place. Prowly also enables users to manage contact databases, create good-looking brand releases and their distribution.
"Our business model is based on monthly recurring revenue, which makes it very transparent and allows us to prepare relatively precisely plans for growth. On the other hand, it’s attractive from a potential client’s viewpoint, since the platform can be thoroughly tested before making a decision to use it long-term," said Joanna Drabent, co-founder and CEO of Prowly in a statement.
Prowly has been in the market for almost two years, and is used by well-known brands like IKEA, Spotify, National Geographic and Allegro.