Berlin’s Dalia raises $7 million for its market research engine

Berlin-based Dalia, specialising in market research tech, has raised a $7 million Series A round led by Balderton Capital. Wellington Partners and IBB-Bet also participated.

Dalia is building a research engine that distributes millions of micro surveys to consumers in 96 countries for insights on public opinion and market trends. The new funds will be used to recruit for and enhance the company’s capabilities in data science, engineering, and machine learning.

The market and opinion research industry is worth $68 billion but has faced challenges in improving its data collection practices amid the growth of smartphone use.

Dalia CEO Nico Jaspers said the company can generate surveys and collect data on very industry specific topics.

“Through our technology, we have the potential to reach over one billion people and give a voice to public opinion and consumer attitudes on a truly global scale,” said Jaspers. Some of its customers include Nielsen, UNICEF, and Stanford University.

“Dalia’s unique ability to gather and sift insights, and to determine what people are thinking right across the world at any given moment, offers businesses and organizations huge competitive advantage, enabling them to act ahead of the curve rather than respond to events,” added Suranga Chandratillake of Balderton Capital.