London-based Takumi, a marketing platform for “micro-influencers”, has raised $4 million in a Series A round from family offices and angel investors, though they have not been named.
The platform, which connects brands with influencers on Instagram, will use the new funds to expand into the US, having launched in Ireland and Germany recently, as well as invest in product development.
Currently more than 300 brands have used the managed service, including Domino’s, Havas, Hilton, and Sony Music.
Influencer marketing will become a major marketing channel over the next five years, said Takumi CEO, Mats Stigzelius.
“In response to this, globally, many startups have sprung up in this space over the last few years as it has gained in popularity,” he said.
“However, at Takumi we believe that the market will consolidate around a few proven winners in each major territory that are able to cater to the increasing client demand for quick, efficient, high quality campaigns and who can provide the required volume of campaign opportunities and talented influencers to fulfil those campaigns.”
Takumi previously raised $3.1 million in seed funding.