London-based startup INCOPRO, which specializes in online brand and intellectual property protection, has raised $21 million from Highland Europe.
INCOPRO offers solutions to companies facing the threat of IP infringement. The company's brand protection technology, Talisman, monitors IP infringements by scouring all corners of the web in real time using machine learning technology, pulling in data from major platforms including online marketplaces, social media, websites and app stores. Intelligent algorithms prioritise key issues for clients, and identified infringements are usually removed within eight to 24 hours, with a 99% success rate.
“Online IP infringement is a global issue that affects companies in all sectors, from luxury goods to automotive spare parts,” said INCOPRO’s co-founder and CEO Simon Baggs. “The internet revolution has created a massive challenge for businesses seeking to protect their products and brands from counterfeiting and other forms of brand abuse online. Until now, brands have not been offered the tools to effectively deal with this threat."
“Talisman uses cutting-edge technology to identify and enforce not just individual infringements, but whole networks of illicit behaviour. This unique, intelligence-driven enforcement strategy has a lasting impact on counterfeiters, benefiting clients’ bottom lines. It is crucial that an online brand protection strategy truly addresses the root of the problem, rather than just playing a game of ‘whack-a-mole’ - and that is how we have built Talisman.”
INCOPRO's other products include Identify, an anti-piracy intelligence tool that tracks over 17,000 piracy websites across the globe, and Spectrum, which helps brands ensure their adverts are not positioned beside undesirable content.
The company will use the investment to accelerate the development of Talisman, expand its existing operations in China, and strengthen its presence in the United States and Europe.