Video marketing platform TwentyThree acquires Buto to expand into enterprise

TwentyThree, the video marketing platform, will acquire Buto, a UK enterprise video platform, in its mission to become the leading European provider and go-to choice of digital marketers. Video is on the rise in organisations big and small, defining today’s digital marketing strategies. Based in Copenhagen, TwentyThree has seen its platform adopted by more and more growth-stage and enterprise companies from around the world. That’s why purchasing Buto is a natural next step.

“Buto has been successful at video-enabling some of UK’s largest companies, and we’re happy to add their enterprise skills and strong UK client roster to our list of offerings,” said Thomas Madsen-Mygdal, CEO of TwentyThree. “I’m excited to be on the journey into the visual era with Buto and we thank the Buto team for putting their trust in TwentyThree.” Buto’s CEO Andy McNamara shares in that excitement: “I’ve been really impressed by how TwentyThree has been leading and defining video marketing. Their webinar offerings, marketing integrations, and lead generation tools will help Buto customers take their video strategies to the next level. We’re happy to have found a new home for Buto.” This is the Danish startup's first acquisition. As part of the deal, all Buto customers will transition to the TwentyThree service, and support for the Buto platform will end next summer. Further terms of the acquisition were not disclosed.