Liquidity Capital, the Israel-based providers of unlimited unsecured, non-recourse, no-dilution growth capital, has announced a $12.5 million funding agreement with Resident, a direct-to-consumer e-commerce retailtech startup.
Currently operating in San Francisco, New York City and Tel Aviv, Resident owns and operates a variety of home furnishing brands including: Nectar, DreamCloud, Level, Awara, Wovenly, Bundle and 1771 Living. The company will use the investment to further accelerate its growth in North America and expand offering to additional home products. “Seeing as Resident is the fastest growing e-commerce retailer in North America, this investment strengthens our investment portfolio greatly,” said Liquidity Capital co-founder and CEO, Ron Daniel. “We are happy to be doubling down on e-commerce, pairing Resident with our investment in Le Tote, a leader in e-commerce fashion retail. We’re excited to watch the continued hyper-growth of Resident and give then any support needed along the way.” Powered by machine learning algorithms which forecast the future business trends of its investments, Liquidity Capital is the only provider of unlimited non-secured loans in the industry. The Tel Aviv firm's trajectory-based financing model attracted the team at Resident. “Ron Daniel clearly understands all the ups and downs an entrepreneur goes through, as he has already experienced this journey himself. The fact that they have been entrepreneurs was very important to us in choosing a capital partner. In addition, the new approach of non-dilutive capital for a fast-growing business like ours is the perfect solution and made this transaction a no-brainer for us,” explained Resident’s co-CEO, Ran Reske.