London flower delivery company Bloom & Wild secures £75 million in funding

London flower delivery company Bloom & Wild secures £75 million in funding

London-based flower and gift delivery startup Bloom & Wild has announced £75 million in new funding after a year that saw 160 percent growth. The Series D round will fuel the company as it continues to expand across Europe. Founded in 2013, the online florist said it completed 4 million deliveries in 2020, more orders than had been made in all previous years combined and pushing the business into profitability for the first time.

The service currently delivers to five European countries, including France and Germany, where the company set up its first foreign fulfillment centre last April.

Not solely focussed on growth, Bloom & Wild has some charity initiatives going on, as well. The UK company donated 15 percent of profits from the ‘Our Florist’s Pick’ bouquets to the National Emergencies Trust Coronavirus Appeal. A new annual partnership with Carers Trust aims to raise awareness of and support for the seven million unpaid carers in the country.

General Catalyst led the investment, with participation from Index Ventures, Novator, Latitude Ventures, D4 Ventures and existing backers such as Burda Principal Investments.

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