London-based “brand-as-a-service” platform Genflow raises $11 million

London-based “brand-as-a-service” platform Genflow raises $11 million

Influencer e-commerce platform Genflow headquartered in London and Los Angeles has raised $11 million from UK VC firm BGF. The startup plans to spend the money to fuel its “global expansion plans,” Genflow stated in a press release, starting with Miami, New York, and Hong Kong.

Founded in 2016, Genflow markets itself as a “brand-as-a-service” (BAAS) platform, which helps influencers create and sell their own products — digital or physical, — as well as manage the community. Its offering consists of a “complete infrastructure from design, development, manufacturing and logistics through to strategy, marketing and content creation to drive revenue and profit.”

The startup has also recently launched Genlytics, an automated tool that analyses influencer's data to determine how much money they can make off branded products. So far, the company claims to have helped “young influencers achieve $1M+ in profit and their brands becoming household names.”

Featured image: Genflow CEO Shan Hanif.

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